POPSUGAR Inc. is an American digital media and technology company founded in 2006 by married couple Brian and Lisa Sugar (originally as Sugar Inc. / Sugar Publishing). It operates the POPSUGAR lifestyle media brand, which publishes content targeted at women aged 18-34 across beauty, entertainment, fashion, fitness, food, and parenting. The company also ran the POPSUGAR Must Have subscription box (discontinued in 2020) and the Beauty by POPSUGAR makeup line. Backed by Sequoia Capital and Institutional Venture Partners, POPSUGAR was acquired by Group Nine Media in an all-stock deal in 2019; Group Nine was subsequently merged into Vox Media in 2022, making Vox Media the current owner.
PopSugar has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2006
Total Funding
$51M
4 rounds
Total raised $51M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series D / PE
Date
April 2011
Amount
$15M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| April 2011 | Series D / PE | $15M | — | NBC Universal |
| June 2009 | Series C | $16M | — | Not disclosed |
| 2007 | Series B | $15M | — | IVP |
Brian Sugar
Co-Founder & CEO
Lisa Sugar
Co-Founder & Editor-in-Chief
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Refinery29
Digital media and entertainment brand focused on lifestyle, fashion and beauty content for women; owned by Vice Media.
BuzzFeed
Public digital media company producing entertainment, lifestyle, and news content for millennial and Gen Z audiences.
Bustle Digital Group
Digital media holding company operating women-focused lifestyle and entertainment titles including Bustle, Elite Daily, and Nylon.
Hearst Magazines (Cosmopolitan / Elle)
Major US magazine publisher with female-focused lifestyle, beauty, and entertainment titles competing for the same audience.
Access live market data
Sign UpData collected with AI, which can make mistakes. Please double-check this information.