Privy
Privy is an e-commerce marketing platform that helps small and medium-sized online brands grow sales through email marketing, SMS, on-site pop-ups and forms, automated flows, and conversion tools. Founded in 2011 by Ben Jabbawy and headquartered in Boston, it integrates with platforms like Shopify, Wix, and BigCommerce and pairs its tools with expert coaching for merchants. Privy was acquired by SMS marketing leader Attentive in June 2021.
Acquired
Privy has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2011
Employees
51–200
Total Funding
$41.3M
4 rounds
Funding
Total raised $41.3M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-11-2026
Latest Round
Type
Series B (Ribbit-led)
Date
March 19, 2025
Amount
$15M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| March 19, 2025 | Series B (Ribbit-led) | $15M | — | Ribbit Capital |
| 2024 | Strategic (mid-2024) | Not disclosed | — | Coinbase Ventures |
| November 2023 | Series A | $18M | — | Paradigm |
Prominent Investors
Leadership
Alex Persson
Chief Executive Officer
Spencer Norman
Chief Technology Officer
Ben Jabbawy
Founder (Founding CEO)
Craig Langan
VP of Sales
Katie Samuelson
VP of Marketing
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
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