PrizePicks, legally operated by SidePrize LLC (also known as Performance Predictions LLC), is the largest daily fantasy sports (DFS) operator in North America. Headquartered in Atlanta, Georgia, the company is known for its simplified 'pick'em'-style skill-based fantasy games, peer-to-peer tournament formats, and free-to-play offerings that let fans test their sports knowledge across more than 45 U.S. jurisdictions. Founded in 2015 by Adam Wexler and Jay Deuskar, PrizePicks has grown to millions of monthly active users and generated Adjusted EBITDA of USD 339 million in the 12 months to June 2025 with revenue growth of over 60% year-on-year. In January 2026, European lottery-led gaming company Allwyn completed the acquisition of an approximately 62.3% majority stake, with PrizePicks operating as a standalone brand within Allwyn.
PrizePicks has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Employees
501–1,000
Latest Valuation
$2.5B
December 1, 2021
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-30-2026
Latest Round
Type
Strategic / Seed-extension
Date
December 1, 2021
Amount
—
Valuation
—
Lead Investors
Mike Ybarra
Chief Executive Officer
Adam Wexler
Co-Founder & Executive Chairman
Jay Deuskar
Co-Founder & Chief Technology Officer
Renee White
Chief People Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Underdog Fantasy
US-based daily fantasy sports operator best known for pick'em and best-ball contests; one of PrizePicks' closest direct rivals in the pick'em category.
Sleeper
Fantasy sports app offering league management plus a pick'em product (Sleeper Picks) that competes directly with PrizePicks in several US states.
DraftKings (Pick6)
Public daily fantasy and sportsbook operator whose Pick6 product directly competes with PrizePicks' pick'em format.
FanDuel (Picks)
Major US fantasy and sports-betting operator (subsidiary of Flutter Entertainment) whose FanDuel Picks pick'em product competes with PrizePicks.
Boom Fantasy
Daily fantasy sports operator with a pick'em-style product positioned as a PrizePicks alternative.
Betr Picks
Microbetting and pick'em fantasy operator competing in the same DFS pick'em segment as PrizePicks.
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