Properly was a Toronto-based tech-enabled real estate brokerage and iBuyer that aimed to modernize the residential home-buying and selling experience in Canada. Its flagship Sale Assurance product allowed homeowners to make a competitive offer on a new home and move in before selling their existing one, with Properly guaranteeing the sale of the existing property. The company combined an algorithmic home-valuation platform with licensed brokerage services. After raising approximately CAD $192 million in equity and debt, Properly pulled back its geographic expansion as the Canadian housing market cooled in 2022. In 2023 the company was sold in two separate transactions: Compass acquired the bulk of Properly's assets and intellectual property (including the Sale Assurance technology) in August 2023, and Pine acquired Properly's Canadian real estate brokerages and home search portal in an all-cash deal that closed in September and was announced October 5, 2023.
Properly has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2018
Total Funding
~CAD $192M (equity + debt, lifetime)
3 rounds
Total raised ~CAD $192M (equity + debt, lifetime) across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-09-2026
Latest Round
Type
Series B
Date
July 21, 2021
Amount
CAD $44M
Valuation
$0.22B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| August 2022 | Growth/Debt | CAD $36M | — | |
| July 21, 2021 | Series B | CAD $44M | $0.22B | Bain Capital Ventures |
| August 13, 2019 | Series A | USD $22M (incl. $12M equity + $10M debt) | — | Prudence Holdings, FJ Labs |
Anshul Ruparell
Co-Founder & Former CEO
Sheldon McCormick
Co-Founder & Former COO
Craig Dunk
Co-Founder & Former CTO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Opendoor
US-based publicly traded iBuyer that pioneered the algorithm-driven instant home-buying model.
Compass
US tech-enabled residential real estate brokerage; acquired the bulk of Properly's assets and Sale Assurance IP in August 2023.
Pine
Toronto-based digital mortgage and homeownership platform; acquired Properly's brokerages and home search portal in 2023.
Nobul
Canadian digital marketplace connecting home buyers and sellers with real estate agents.
HomeWise
Canadian online mortgage brokerage and homeownership platform competing in the broader Canadian proptech space.
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