Qualia, formerly LocalResponse and renamed in 2014, was a New York data-intelligence company that turned consumer intent signals into targetable advertising audiences, pairing its IQ Decision Engine with the cross-device identity graph it gained by merging with BlueCava in January 2016. IDify, an ALC company, acquired the assets of QBC Holdings, Inc. (dba Qualia) in November 2018, and the device-graph technology and the qualia.id domain now sit with Adstra. This is a different company from the same-named real-estate title and escrow software provider at qualia.com.
Qualia has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2011
Employees
11–50
Total Funding
$5.5M
3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $5.5M across 3 rounds
Last updated 10-02-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Feb 16, 2016 | Series B | $5.5M | — | Not disclosed |
| Feb 27, 2013 | Venture Round TechCrunch | $1.2M | — | Not disclosed |
| Oct 11, 2011 | Series A | Not disclosed | — | Not disclosed |
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