Rockerbox is a marketing measurement and attribution platform that unifies Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing into a single solution. The platform centralizes advertising data across paid, owned, and earned channels to deliver cross-channel measurement, optimization, and reporting for direct-to-consumer brands, e-commerce companies, and performance marketers. Founded in 2014 by Ron Jacobson and Rick O'Toole, the New York-based company was acquired by DoubleVerify in 2025 for $85 million in cash plus equity, becoming part of DoubleVerify's outcome measurement and performance optimization suite.
Rockerbox has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2014
Employees
~50
Total Funding
$540K
2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $540K across 2 rounds
Last updated 06-25-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Mar 1, 2014 | Seed | $500K | — | Neu Venture Capital |
| Jun 3, 2013 | Seed | $40K | — | Entrepreneurs Roundtable Accelerator |
Ron Jacobson
Co-Founder & CEO
Rick O'Toole
Co-Founder & CTO
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