Sensel

Sunnyvale, California, United States Hardware Acquired

Sensel was a Sunnyvale, California electronics company that developed touch, force-sensing and haptics technology for computing devices. Founded in 2013 by former Amazon Lab126 engineers Ilya Rosenberg and Aaron Zarraga, it invented PressureGrid, a sensor architecture combining high-precision position tracking, multi-finger force sensing and haptic feedback in a module about 3mm thick. Its Morph input pad won Best in Show at SXSW 2017 and was discontinued in 2022. Sensel haptic touchpads shipped in Lenovo ThinkPad X1, Microsoft Surface and Dell XPS laptops. In April 2025 Cirque Corporation, an Alps Alpine subsidiary, acquired its intellectual property, assets and trademarks.

Acquired

Sensel has been acquired

Acquired by Cirque Corporation Apr 22, 2025

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2013

Employees

51–200

Total Funding

$63.4M

5 rounds

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

1 signal
M&A Recent 2025-04-22

Cirque Corporation, an Alps Alpine subsidiary, took over Sensel's haptic forcepad business and acquired its IP, physical assets and trademarks; terms undisclosed.

Sensel no longer operates independently; sensel.com now redirects to Cirque's site.

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $63.4M across 5 rounds

Last updated 09-18-2026

DateRoundAmount RaisedValuationLead Investors
Jun 5, 2024 Series B-II $16.16M — Not disclosed
Jun 15, 2022 Series B Press release $18.8M — Global Lighting Technologies
Mar 3, 2020 Series A TechCrunch $28M — Susquehanna International Group

Prominent Investors

Lenovo Global Lighting Technologies Inc

Leadership

  • Ilya Rosenberg

    Co-Founder & CEO

    LinkedIn
  • Aaron Zarraga

    Co-Founder & CTO

    LinkedIn

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Synaptics

    Public semiconductor company that supplies touch, display, and biometric ICs and touchpad solutions to PC and mobile OEMs.

  • Immersion

    Public haptics technology licensor with broad IP across haptic feedback for mobile, automotive, and gaming devices.

  • Boréas Technologies

    Piezo-haptic driver IC startup providing low-power haptic actuator solutions for laptops, automotive, and wearables.

  • TDK (NextInput)

    Force-sensing MEMS technology (acquired by TDK) used in smartphones and HMI applications, competing in force/touch sensing.

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