Shipt is a same-day grocery and retail delivery marketplace that connects consumers with personal shoppers who shop and deliver from local stores. Founded in 2014 by Bill Smith in Birmingham, Alabama, the company launched a membership-based delivery model competing directly with Instacart. Shipt was acquired by Target Corporation in December 2017 for $550 million and operates as a wholly owned, independently run subsidiary, powering Target's same-day delivery footprint as well as deliveries from partner retailers including CVS, Costco, Petco, Office Depot, Meijer and other regional grocery chains. The platform monetizes through annual and monthly memberships, on-demand order fees, and white-label last-mile services for retail partners.
Shipt has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2014
Employees
1,001–5,000
Total Funding
$60.1M
2 rounds
Total raised $60.1M across 2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-10-2026
Latest Round
Type
Series B
Date
June 2017
Amount
$40M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| June 2017 | Series B | $40M | — | Greycroft Partners |
| July 2016 | Series A | $20M | — | Greycroft Partners |
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Instacart
Largest US grocery delivery marketplace and Shipt's most direct competitor, using a similar personal-shopper model across thousands of retailer partners.
DoorDash
Originally a restaurant-delivery platform, DoorDash has expanded aggressively into grocery and convenience delivery, competing with Shipt for retailer partnerships and shopper supply.
Uber Eats
Uber's delivery arm offers grocery and convenience delivery via partnerships with Albertsons, Costco and others, competing with Shipt on last-mile retail fulfillment.
Amazon Fresh
Amazon's grocery delivery and pickup service, bundled with Prime, competes with Shipt on selection, price and same-day fulfillment.
Walmart+
Walmart's membership program offering free same-day grocery delivery from stores, directly pressuring Shipt and Target's delivery economics.
Gopuff
Vertically integrated instant-needs delivery operator running its own micro-fulfillment centers; competes with Shipt on convenience and rapid-delivery occasions.
Access live market data
Sign UpData collected with AI, which can make mistakes. Please double-check this information.