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Showpad

Ghent, Belgium / Chicago, USA Software Acquired

Showpad is an all-in-one AI-powered revenue enablement and content management platform designed to help sales teams and enterprises accelerate deal velocity. The platform combines content management, learning management, sales coaching, and buyer engagement tools into a unified system. Founded in 2011 in Ghent, Belgium, Showpad serves over 2,000 customers across 50 countries in industries including manufacturing, life sciences, medical devices, and enterprise B2B sectors.

Acquired

Showpad has been acquired

Acquired by Vector Capital October 30, 2025

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2011

Employees

450–550

Total Funding

$161M

5 rounds

Latest Valuation

$0.44B

June 25, 2019

Funding

Total raised $161M across 5 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 06-25-2026

Latest Round

Type

Series D

Date

June 25, 2019

Amount

$70M

Valuation

Lead Investors

Dawn CapitalInsight Partners
DateRoundAmount RaisedValuationLead Investors
June 25, 2019 Series D $70M Dawn Capital, Insight Partners
2017 Series C $35M Insight Partners
2016 Series B $50M Insight Partners

Leadership

  • Apratim Purakayastha

    Chief Executive Officer

  • Pieterjan Bouten

    Co-Founder, Executive Chairman

  • Louis Jonckheere

    Co-Founder, Chief Strategy Officer

  • Peter Minne

    Co-Founder, Chief Technology Officer

  • Donald Matejko

    Chief Revenue Officer

  • Matt Miller

    Chief Financial Officer

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Seismic

    Sales enablement platform providing content management and sales productivity tools

  • Highspot

    Sales enablement and content management platform focused on revenue optimization

  • Bigtincan

    Mobile-first sales enablement platform (merged with Showpad under Vector Capital ownership)

  • Upland Software

    Work management and marketing resource management platform

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Data collected with AI, which can make mistakes. Please double-check this information.