Siete Foods (legally Siete Family Foods) is a Mexican-American food brand founded in 2014 in Austin, Texas by the seven members of the Garza family. The company produces grain-free, better-for-you versions of traditional Mexican-American staples, including almond flour and cassava tortillas, grain-free tortilla chips, enchilada and botana sauces, taco seasonings, salsas, Mexican cookies, vegan beans, and grain-free puffs. The brand was created by co-founder Veronica Garza, who developed grain-free recipes to manage autoimmune conditions, and was scaled by CEO Miguel Garza into a national brand sold in more than 40,000 retailers including Whole Foods, Target, Kroger, and H-E-B. PepsiCo acquired Siete Foods in a $1.2 billion deal announced in October 2024 and completed in January 2025, making it part of PepsiCo's Frito-Lay North America portfolio.
Siete Foods has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2014
Employees
201–500
Total Funding
$90M
1 rounds
Latest Valuation
$1.2B
February 4, 2019
Total raised $90M across 1 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-10-2026
Latest Round
Type
Series B / Growth Equity
Date
February 4, 2019
Amount
$90M
Valuation
—
Lead Investors
Miguel Garza
Co-Founder & CEO
Veronica Garza
Co-Founder, President & Chief Innovation Officer
Aida Garza
Co-Founder & Director of Purchasing
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Mission Foods
Largest tortilla and Mexican food brand in North America; owned by Gruma; competes directly in tortillas, chips, and salsas at conventional retail.
Hu Kitchen
Paleo and better-for-you snack brand (crackers, chocolate); acquired by Mondelez; competes in the grain-free, clean-label adjacent snack space.
Simply 7 Snacks
Better-for-you chip and puff brand using non-traditional grains and legumes; competes in natural channel snack aisle.
Late July Snacks
Organic tortilla chips and crackers brand owned by Campbell's Snyder's-Lance; direct competitor in better-for-you tortilla chip aisle.
Cappello's
Grain-free and gluten-free pasta and baked goods brand; overlaps with Siete in the grain-free natural-channel category.
Simply Tera's / Simple Mills
Simple Mills makes almond flour-based crackers, cookies, and baking mixes; closest direct competitor in grain-free packaged food acquired by Flowers Foods in 2024.
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