Similarweb is a digital intelligence and web analytics SaaS company providing data on web and mobile app traffic, audience behavior, market research, SEO, and competitive benchmarking. Founded in 2007 in Tel Aviv by Or Offer, the company helps enterprises understand digital market trends and competitor performance. Similarweb went public on the NYSE in May 2021 under the ticker SMWB.
SimilarWeb is publicly traded
IPO'd on May 12, 2021
This company is no longer available on our private secondary market. Shares can be traded publicly under SMWB.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2007
Employees
1,001–5,000
Total Funding
$228.5M
7 rounds
Last Private Valuation
$0.8B
Jul 25, 2017
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $228.5M across 7 rounds
Last updated 06-25-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Oct 27, 2020 | Series F (extension/late) | $120M | — | ION Crossover Partners, Viola Group |
| Jul 25, 2017 | Series F TechCrunch | $47M | $0.8B | Viola Growth |
| Oct 1, 2015 | Series E | $25M | $0.4B | Naspers |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series E
$400M
Oct 2015
SimilarWeb today
$800M
Jul 2017 · latest mark
SimilarWeb multiple
2.0x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Or Offer
Founder & CEO
Ran Vered
Chief Financial Officer
Maoz Lakovski
Chief Business Officer
Susan Dunn
Chief Revenue Officer
Guy Gomberg
Chief Marketing Officer
Naama Kushnir
Chief People Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Semrush
Public SaaS platform offering SEO, PPC, content marketing, competitive research and digital marketing analytics.
Ahrefs
Private SEO toolset providing backlink analysis, keyword research, site audits, and rank tracking.
SpyFu
Competitive intelligence platform focused on PPC keyword and ad research as well as SEO analytics.
Comscore
Cross-platform audience measurement and digital media analytics provider, public on Nasdaq.
Sensor Tower
Mobile app and digital intelligence platform offering market data, app analytics and ad intelligence.
Data.ai (formerly App Annie)
Mobile app market intelligence platform providing performance data on apps and digital markets.
Yes, SimilarWeb is publicly traded under the ticker symbol SMWB on the NYSE. The company went public in May 12, 2021.
SimilarWeb trades under the ticker symbol SMWB on the NYSE. It began trading in May 12, 2021.
SimilarWeb (SMWB on the NYSE) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker SMWB to place an order.
SimilarWeb went public in May 12, 2021 via ipo, with an offering valuation of approximately $0.8B. Similarweb went public on the NYSE on May 12, 2021 under ticker SMWB, pricing 8 million shares at $22 per share for a $1.6B valuation, raising approximately $165M in primary proceeds.
SimilarWeb raised $228.5M across 7 disclosed funding rounds prior to its public listing.
SimilarWeb was founded by Or Offer in 2007.
SimilarWeb is headquartered in Givatayim, Israel.
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