Simulate is a US food technology company that designs plant-based alternatives to animal meat products. The company is best known for NUGGS, its plant-based chicken nugget brand, and also produces DISCS plant-based chicken patties. Founded in 2018 by Ben Pasternak and Sam Terris, the company markets itself as operating like a software company, iterating on product versions. Simulate was acquired by Ahimsa Companies in October 2024.
Simulate has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2018
Employees
11–50
Total Funding
$61M
2 rounds
Latest Valuation
$0.26B
June 8, 2021
Total raised $61M across 2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series B
Date
June 8, 2021
Amount
$50M
Valuation
$0.26B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| June 8, 2021 | Series B | $50M | $0.26B | Seven Seven Six |
| 2020 | Series A | $11M | — | Not disclosed |
Sam Terris
Co-Founder & CEO
Ben Pasternak
Co-Founder & Chairman
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Beyond Meat
Publicly traded plant-based meat company offering chicken tenders, burgers, and sausages.
Impossible Foods
Plant-based meat company producing burgers, chicken nuggets, and sausages from heme protein.
MorningStar Farms
Kellogg-owned legacy plant-based brand offering meatless chicken nuggets and patties.
Daring Foods
Plant-based chicken brand offering pieces, strips, and nuggets in retail and foodservice.
Quorn
Mycoprotein-based meat alternative brand offering chicken-style nuggets and patties.
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