Smart Shelf

Aliso Viejo, CA, United States Software Acquired

AWM Smart Shelf is a computer vision and artificial intelligence company that provides retail automation solutions including smart shelf monitoring, inventory intelligence, frictionless checkout, and dynamic pricing displays for grocery and retail environments. The company offers integrated hardware (LED shelf-edge displays, high-definition cameras, IoT sensors) and software (Automated Inventory Intelligence, content management, facial analysis, and retail analytics) to help retailers reduce waste, improve operational efficiency, and increase margins.

Acquired

Smart Shelf has been acquired

Acquired by W.W. Grainger, Inc. Aug 26, 2026 $210M

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2016

Employees

51–200

Total Funding

$36.34M

6 rounds

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

1 signal
M&A Recent $210M cash (asset purchase) 2026-08-26

W.W. Grainger acquired AWM's technology, intellectual property and talent assets for $210M in cash, announced 26 August 2026

A $210M cash exit against $36.3M raised across six rounds, roughly 5.8x invested capital

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $36.34M across 6 rounds

Last updated 09-26-2026

DateRoundAmount RaisedValuationLead Investors
Jul 25, 2024 Series A (extension) $3.2M — Not disclosed
Aug 11, 2021 Series B-II $8.4M — Not disclosed
May 17, 2021 Series B $6.2M — Not disclosed

Leadership

  • Kevin B. Howard

    CEO and Co-Founder

  • Emad Mirgoli

    EVP, CFO and Co-Founder

  • Kurtis S. Van Horn

    SVP and Co-Founder

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Zippin

    Autonomous checkout and retail automation technology provider

  • Pricer

    Digital shelf edge labels and smart shelf solutions for retail

  • AiFi

    Computer vision platform for autonomous checkout and inventory tracking

  • Profitero

    Retail analytics and e-commerce insights platform

  • Aptos

    Retail analytics and point-of-sale systems

  • Market Engine Global

    Retail technology and digital commerce solutions

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