Smartrr
Smartrr is a Shopify subscription management platform for direct-to-consumer brands, offering subscription tools, a customizable customer account portal, loyalty rewards, referral programs, bundling, sequential subscriptions, gift subscriptions, and analytics aimed at increasing customer lifetime value (LTV) for growing Shopify merchants. The company was acquired by Relay Commerce in February 2025.
Acquired
Smartrr has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2020
Employees
11–50
Total Funding
$17M
2 rounds
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $17M across 2 rounds
Last updated 06-25-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Feb 15, 2023 | Series A TechCrunch | $10M | — | Canvas Ventures |
| Seed TechCrunch | $7M | — | Expa, Nyca |
Prominent Investors
Leadership
Gabriella Yitzhaek Tegen
Co-Founder & CEO
Roger Beaman
Co-Founder
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Recharge
Leading Shopify subscription billing and recurring payments platform for DTC brands.
Bold Commerce
Shopify app vendor offering subscription, checkout, and pricing tools for merchants.
Ordergroove
Subscription and relationship commerce platform serving enterprise and mid-market retailers.
Loop Subscriptions
Shopify subscription app focused on retention, bundles, and subscriber experience.
Skio
Modern subscriptions platform for Shopify DTC brands with passwordless login and analytics.
Stay Ai
Retention-focused Shopify subscription platform with predictive churn and merchandising tools.
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