Sociolla
Sociolla is Indonesia's leading online and offline beauty and personal care destination, operated by PT Social Bella Indonesia (Social Bella Group). Founded in 2015 by Chrisanti Indiana, Christopher Madiam, and John Rasjid, the company has evolved from a pure e-commerce platform into a full beauty ecosystem. The group's business pillars include the Sociolla e-commerce site and omnichannel stores (60+ stores across nearly 40 cities in Indonesia and 12 stores across 4 cities in Vietnam), the SOCO beauty super app and community, Beauty Journal online beauty media, Lilla (a mom-and-baby focused e-commerce), and SDI, a beauty distribution business unit. Headquartered at St. Moritz Office Tower in Jakarta Barat, Sociolla reported reaching profitability in Q1 2024.
Acquired
Sociolla has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Employees
1,001–5,000
Total Funding
$230M
7 rounds
Secondary Signals (Note: SetterVC does not verify the accuracy of these)
1 signalGeneral Atlantic acquires a 54% controlling stake in Sociolla, largely secondary, plus a US$10M primary issuance
Control passes to General Atlantic; Pavilion Capital and L Catterton exit fully, East Ventures and EDBI reduce
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $230M across 7 rounds
Last updated 09-16-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Dec 22, 2025 | Strategic — General Atlantic | $10M | — | General Atlantic |
| Oct 11, 2022 | Series E CNBC | $60M | — | L Catterton, Temasek |
| Jul 6, 2020 | Series E | $58M | — | Temasek, Pavilion Capital, Jungle Ventures |
Prominent Investors
Leadership
Christopher Madiam
Co-Founder, President & CEO
Chrisanti Indiana
Co-Founder & Chief Marketing Officer
John Rasjid
Co-Founder
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Tokopedia
Indonesian e-commerce marketplace (now part of GoTo) with a large beauty and personal care category competing with Sociolla.
Bukalapak
Indonesian online marketplace with a beauty vertical that competes with Sociolla for Indonesian consumers.
Berrybenka
Indonesian fashion and beauty e-commerce platform competing in the same broader consumer category.
Raena
Southeast Asian beauty-focused social commerce and reseller platform.
Zataru
Indonesian online beauty and fragrance retailer.
Makeupuccino
Indonesian beauty and cosmetics e-commerce retailer.
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