Supergreat was a New York-based beauty community and video-first commerce platform that let users create short-form video reviews of beauty products and participate in livestream shopping events with brands and creators. Co-founded in 2018 by Tyler Faux and Dan Blackman, the app amassed roughly 200,000 users reviewing over 40,000 products. After raising about $31 million from investors including Benchmark, Greenoaks, Shopify, Thrive Capital, and TQ Ventures, Supergreat announced in October 2023 that most of its team would join livestream shopping platform Whatnot, and the Supergreat app shut down on December 15, 2023.
Supergreat has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2018
Employees
11–50
Total Funding
$31M
3 rounds
Total raised $31M across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-14-2026
Latest Round
Type
Series B
Date
December 15, 2021
Amount
$20M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| December 15, 2021 | Series B | $20M | — | Greenoaks, Shopify |
| December 2, 2020 | Series A | $6.5M | — | Benchmark |
| December 26, 2018 | Seed | $2.5M | — |
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Whatnot
Livestream shopping marketplace that acqui-hired the Supergreat team in October 2023.
TikTok Shop
Short-video commerce surface within TikTok that became the dominant social-commerce channel for beauty creators and brands.
NTWRK
Mobile livestream shopping platform focused on streetwear, collectibles, and lifestyle drops.
Popshop Live
US-based livestream shopping app for small sellers and brand-led video drops.
Flip
Social commerce app centered on short-form video reviews of beauty and lifestyle products.
Sephora Community
Beauty-retailer-owned community where users post product reviews, photos, and recommendations.
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