Surest, formerly Bind Benefits, is a UnitedHealthcare company offering an employer-sponsored health plan that eliminates deductibles and shows members clear, upfront prices for hundreds of medical services and treatment options before they access care. Founded in 2016 in Minneapolis by Tony Miller, the company rebranded from Bind to Surest in August 2022 after UnitedHealthcare expanded its majority ownership stake. Surest primarily serves self-funded employers with 51+ employees and offers a national provider network through UnitedHealthcare. The plan has been one of the fastest-growing employer-sponsored offerings within UnitedHealth Group, reporting cost savings of up to 15% per member per month for employers versus high-deductible health plans.
Surest has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2016
Employees
201–500
Total Funding
$237.5M
4 rounds
Total raised $237.5M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series B
Date
October 21, 2020
Amount
$105M
Valuation
—
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| October 21, 2020 | Series B | $105M | — | |
| June 2018 | Series A Extension | $70M | — | Lemhi Ventures |
| February 20, 2018 | Series A | $60M | — | Lemhi Ventures |
Alison Richards
Chief Executive Officer
Tony Miller
Founder
Glen Eiden
Co-Founder & Chief Technology Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Centivo
Buffalo, NY-based health plan administrator providing self-funded employer health plans built around primary care, value-based contracts, and predictable copays without deductibles.
Garner Health
Healthcare benefits company using claims data to steer employees to top-performing physicians, paired with a tax-advantaged reimbursement account for cost transparency.
Coupe Health
Blue Cross and Blue Shield of Minnesota-backed alternative employer health plan offering price certainty, a tiered provider network, and a simplified billing experience without deductibles.
HealthPartners
Minnesota-based integrated nonprofit health insurer and care delivery system competing with Surest in employer-sponsored health benefits in the Upper Midwest.
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