Taboola is a digital advertising platform that powers native content recommendations and sponsored content discovery. The company's AI-powered platform displays personalized content recommendations across publisher websites and digital properties, reaching approximately 600 million daily active users. Taboola operates a marketplace where advertisers bid to reach targeted audiences based on user behavior and content preferences, and shares revenue with publishers whose sites host the recommendation boxes.
Taboola is publicly traded
This company is no longer available on our private secondary market. Shares can be traded publicly under its listed ticker.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2007
Employees
1,700+
Total Funding
$702M
6 rounds
Latest Valuation
$1B
February 4, 2015
Total raised $702M across 6 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series E
Date
February 4, 2015
Amount
$117M
Valuation
$1B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| February 4, 2015 | Series E | $117M | $1B | Fidelity Investments |
| February 19, 2013 | Series D | $15M | — | Pitango Venture Capital |
| June 26, 2012 | Series C (Marker-led) | $10M | — | Marker LLC / Lantern |
Adam Singolda
Founder & CEO
Eldad Maniv
President & Chief Operating Officer
Lior Golan
Chief Technology Officer
Krishan Bhatia
Chief Business Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Outbrain
Leading native advertising and content recommendation platform; Taboola's largest global competitor by customers, revenue, and funding. Merger discussions occurred in 2019 but were terminated in 2020.
Nativo
Native advertising platform using ad serving, optimization, and reporting technologies to help publishers monetize websites. Trusted by major publishers including Hearst, MotorTrend, and Advance Local.
TripleLift
Programmatic native advertising platform providing demand-side and supply-side solutions for publishers and advertisers.
MGID
Native advertising and content discovery network serving publishers and advertisers globally.
Revcontent
Native advertising network offering lower CPC and CPA alternatives for advertisers with flexible daily budgets.
Teads
Digital advertising platform specializing in video and outstream advertising solutions.
Taboola completed its SPAC merger with ION Acquisition Corp. 1 Ltd on June 29, 2021, and began trading on NASDAQ under ticker symbol TBLA on June 30, 2021. The company is a publicly traded native advertising and content recommendation platform.
Taboola shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker to place an order.
Taboola had a valuation of approximately $1B at the time of its public offering. Current market capitalization fluctuates with the share price.
Taboola raised $702M across 6 disclosed funding rounds prior to its public listing.
Taboola was founded by Adam Singolda in 2007.
Taboola is headquartered in New York, NY, USA.
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