Taboola is a digital advertising platform that powers native content recommendations and sponsored content discovery. The company's AI-powered platform displays personalized content recommendations across publisher websites and digital properties, reaching approximately 600 million daily active users. Taboola operates a marketplace where advertisers bid to reach targeted audiences based on user behavior and content preferences, and shares revenue with publishers whose sites host the recommendation boxes.
Taboola is publicly traded
IPO'd on Jun 30, 2021
This company is no longer available on our private secondary market. Shares can be traded publicly under its listed ticker.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2007
Employees
1,700+
Total Funding
$702M
7 rounds
Last Private Valuation
$2.6B
Jun 30, 2021
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $702M across 7 rounds
Last updated 06-25-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jun 30, 2021 | Public listing (de-SPAC) | ~$545M | $2.6B | ION Acquisition Corp 1 Ltd. (SPAC) |
| Feb 4, 2015 | Series E TechCrunch | $117M | $1B | Fidelity Investments |
| Feb 19, 2013 | Series D TechCrunch | $15M | — | Pitango Venture Capital |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series E
$1B
Feb 2015
Taboola today
$2.6B
Jun 2021 · latest mark
Taboola multiple
2.6x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Adam Singolda
Founder & CEO
Eldad Maniv
President & Chief Operating Officer
Lior Golan
Chief Technology Officer
Krishan Bhatia
Chief Business Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Outbrain
Leading native advertising and content recommendation platform; Taboola's largest global competitor by customers, revenue, and funding. Merger discussions occurred in 2019 but were terminated in 2020.
Nativo
Native advertising platform using ad serving, optimization, and reporting technologies to help publishers monetize websites. Trusted by major publishers including Hearst, MotorTrend, and Advance Local.
TripleLift
Programmatic native advertising platform providing demand-side and supply-side solutions for publishers and advertisers.
MGID
Native advertising and content discovery network serving publishers and advertisers globally.
Revcontent
Native advertising network offering lower CPC and CPA alternatives for advertisers with flexible daily budgets.
Teads
Digital advertising platform specializing in video and outstream advertising solutions.
Taboola completed its SPAC merger with ION Acquisition Corp. 1 Ltd on June 29, 2021, and began trading on NASDAQ under ticker symbol TBLA on June 30, 2021. The company is a publicly traded native advertising and content recommendation platform.
Taboola shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker to place an order.
Taboola went public in Jun 30, 2021 via ipo, with an offering valuation of approximately $2.6B. Taboola completed its SPAC merger with ION Acquisition Corp. 1 Ltd on June 29, 2021, and began trading on NASDAQ under ticker symbol TBLA on June 30, 2021. The company is a publicly traded native advertising and content recommendation platform.
Taboola raised $702M across 7 disclosed funding rounds prior to its public listing.
Taboola was founded by Adam Singolda in 2007.
Taboola is headquartered in New York, NY, USA.
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