The Honest Company is a Los Angeles-based consumer products company co-founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane, making clean, safety-focused baby care (diapers, wipes), personal care and beauty products. Listed on Nasdaq (HNST) since May 2021, it sells mainly through retailers such as Walmart, Target, Amazon and Kroger. Under its 'Transformation 2.0: Powering Honest Growth' plan launched in late 2025, it exited apparel, direct-to-consumer sales via Honest.com and its Canadian business to focus on higher-margin core categories.
The Honest Company is publicly traded
IPO'd on May 5, 2021
This company is no longer available on our private secondary market. Shares can be traded publicly under HNST.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2012
Employees
51–200
Total Funding
$503M
7 rounds
Last Private Valuation
$1B
Oct 12, 2017
Exited apparel, Honest.com DTC/app and Canada ops under 'Powering Honest Growth'; $24.0M Q4 2025 restructuring costs
Revenue base shrinks ~20% near-term but shifts to higher-margin core categories
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $503M across 7 rounds
Last updated 09-21-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jun 6, 2018 | Private Equity (minority) Press release | $200M | — | L Catterton |
| Oct 12, 2017 | Series E TechCrunch | $75M | $1B | Fidelity Management & Research |
| Aug 2015 | Series D | $100M | $1.7B | Not disclosed |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series C
$1B
Aug 2014
The Honest Company today
$1B
Oct 2017 · latest mark
The Honest Company multiple
1.0x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Carla Vernón
Chief Executive Officer
Curtiss Bruce
Chief Financial & Operating Officer
Dorria L. Ball
Chief People Officer
Etienne von Kunssberg
Senior Vice President, Supply Chain
Jessica Alba
Board Director, Founder
Christopher Gavigan
Co-Founder
Brian Lee
Co-Founder
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Pampers
Traditional mass-market diaper brand owned by Procter & Gamble; primary competitor in the baby care segment.
Huggies
Leading traditional diaper brand; primary mass-market competitor in baby care and wipes.
Seventh Generation
Eco-friendly personal care brand competing in sustainable diapers and household products; key competitor in the green baby care space.
Hello Bello
Eco-friendly baby care brand offering sustainable alternatives to traditional diapers and personal care products.
Babyganics
Brand specializing in natural and non-toxic baby care products including diapers and wipes.
Mama Bear
Amazon's private label brand offering eco-friendly diaper and baby care products at competitive prices.
Yes, The Honest Company is publicly traded under the ticker symbol HNST on the NASDAQ. The company went public in May 5, 2021.
The Honest Company trades under the ticker symbol HNST on the NASDAQ. It began trading in May 5, 2021.
The Honest Company (HNST on the NASDAQ) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker HNST to place an order.
The Honest Company went public in May 5, 2021 via ipo, with an offering valuation of approximately $1B. The Honest Company went public on the NASDAQ stock exchange on May 5, 2021, under the ticker symbol HNST. The company priced 25.8 million shares at $16 per share, raising $412.8 million in gross proceeds. The IPO valued the company at approximately $1.44 billion post-money.
The Honest Company raised $503M across 7 disclosed funding rounds prior to its public listing.
The Honest Company was co-founded by Jessica Alba, Christopher Gavigan, and Brian Lee in 2012.
The Honest Company is headquartered in Los Angeles, CA, United States.
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