Thirty Madison
Thirty Madison is a U.S.-based family of virtual-first specialized healthcare brands that makes clinically-proven care and treatments accessible and affordable through direct-to-consumer online consultations and treatment delivery. Its portfolio includes Keeps (men's hair loss), Cove (migraine), Evens (acid reflux), and Nurx (women's health). Founded in 2017, the company is headquartered in New York and was acquired by Remedy Meds in 2025.
Acquired
Thirty Madison has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2017
Employees
250–300
Total Funding
$350.75M
5 rounds
Latest Valuation
$1B
Jun 8, 2021
Secondary Signals (Note: SetterVC does not verify the accuracy of these)
1 signalAnnounced $500M all-stock acquisition by Remedy Meds, closing expected Q4 2025
Deal marks company near $500M, below its prior $1B private valuation
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $350.75M across 5 rounds
Last updated 09-03-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jun 8, 2021 | Series C Press release | $140M | $1B | HealthQuest Capital |
| Jun 2, 2021 | Series C | $141M | $1B | HealthQuest Capital |
| Aug 14, 2020 | Series B Press release | $47M | — | Polaris Partners |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series C
$1B
Jun 2021
Thirty Madison today
$1B
Jun 2021 · latest mark
Thirty Madison multiple
1.0x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Prominent Investors
Leadership
Demetri Karagas
Co-Founder & CEO
Steven Gutentag
Co-Founder & Board Member
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
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