TMRW Sports

Winter Park, FL Media & Entertainment Private

TMRW Sports is a technology-focused sports, media, and entertainment company founded in 2022 by professional golfers Tiger Woods and Rory McIlroy alongside longtime NBC Sports executive Mike McCarley. Headquartered in Winter Park, Florida, the company builds modern, tech-infused approaches to sports leagues and live events. Its flagship venture is TGL (TMRW Golf League), a primetime team golf league launched in January 2025 in partnership with the PGA Tour, featuring six franchise teams of PGA Tour stars competing inside the purpose-built SoFi Center arena in Palm Beach Gardens, Florida. The company has also launched WTGL, a women's team golf league in partnership with the LPGA Tour targeting a 2026-27 winter debut, and was selected in 2026 by the NFL to operate a planned professional flag football league. Investors include team owners (Arthur Blank, Fenway Sports Group, David Blitzer), business leaders (Michael Rubin, Greg Maffei), and a roster of star athletes and entertainers.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2022

Employees

11–50

Total Funding

$75M

2 rounds

Latest Valuation

$0.5B

June 24, 2024

Funding

Total raised $75M across 2 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 06-25-2026

Latest Round

Type

Series A

Date

June 24, 2024

Amount

Not disclosed

Valuation

$0.5B

Lead Investors

Dynasty Equity PartnersConnect Ventures
DateRoundAmount RaisedValuationLead Investors
June 24, 2024 Series A Not disclosed $0.5B Dynasty Equity Partners, Connect Ventures
January 1, 2022 Seed/Founding $75M Sapphire Ventures

Leadership

  • Mike McCarley

    Co-Founder and CEO

    LinkedIn
  • Tiger Woods

    Co-Founder

  • Rory McIlroy

    Co-Founder

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • LIV Golf

    Saudi Public Investment Fund-backed professional golf league that competes for elite player talent and broadcast inventory, founded 2021 with Greg Norman as initial CEO.

  • PGA Tour

    Dominant men's professional golf tour and TMRW Sports' partner on TGL, but also a competing source of golf entertainment and player attention.

  • Overtime

    Digital sports media company that owns and operates next-generation sports leagues (Overtime Elite basketball, OT7 football) aimed at Gen-Z audiences.

  • Topgolf Callaway Brands

    Tech-driven golf entertainment operator combining venue-based simulated golf experiences with equipment brands; competes for casual and tech-curious golf audiences.

  • Drone Racing League

    Tech-forward niche sports league built around proprietary technology and broadcast format innovation, similar new-league playbook to TMRW Sports.

  • Athletes Unlimited

    Player-owned, modern-format professional sports league operator across softball, volleyball, lacrosse and basketball with innovative scoring and broadcast formats.

TMRW Sports Investment FAQ

Public status and buying access

No. TMRW Sports is a private company and does not have a public stock ticker or trade on a public stock exchange. Its shares are generally held by founders, employees, investors, and other private shareholders. Buyers and sellers may be able to transact in TMRW Sports shares through private secondary transactions, but any transaction depends on share availability, buyer and seller agreement, transfer restrictions, company approval rights, and any applicable right of first refusal. There is no guarantee that TMRW Sports will complete an IPO or other liquidity event.

Yes, it is sometimes possible to buy TMRW Sports shares pre-IPO through private secondary transactions. This depends on finding a willing seller, company approval, and satisfying any transfer restrictions or rights of first refusal.

Buyers interested in buying TMRW Sports shares on the secondary market typically do so through SetterVC and other secondary-market platforms, subject to eligibility requirements, share availability, transfer restrictions, and issuer approval. Buyers may need to satisfy sophistication, accreditation, institutional, platform, regulatory, or other eligibility requirements before participating. Once eligible, buyers may be able to view listings, make bids, and work with a licensed broker through the transaction process. Buyers should ensure they have appropriate legal and financial advisors guiding them before completing any transaction.

The company's latest round valuation was approximately $500M as of June 24, 2024. The latest round valuation is often used as one reference point in secondary-market pricing, but secondary prices may be above or below that valuation at any given time. Secondary pricing can shift significantly based on post-round conditions, such as changes in company performance, supply-demand dynamics, share class, transaction size, transfer restrictions, or broader market shifts. Any implied valuation from a past round should be confirmed with a broker or through live market listings before relying on it.

Valuation and funding

TMRW Sports was most recently valued at approximately $500M as of June 24, 2024. This is a private valuation and may differ from secondary pricing. Secondary shares may trade above or below this mark based on various factors. SetterVC and Setter Capital does not verify the accuracy of these valuations. Buyers and sellers should always confirm current valuations before completing any transaction.

SetterVC currently shows one valuation mark for TMRW Sports based on funding rounds, tender offers, secondary-market indications, and other reported or collected valuation marks. TMRW Sports's valuation was approximately $500M as of June 24, 2024. Secondary-market prices may differ from this valuation based on share class, transaction size, transfer restrictions, supply and demand, company performance, and broader market conditions. SetterVC and Setter Capital does not verify the accuracy or completeness of valuation data, and buyers and sellers should confirm current information before relying on it.

TMRW Sports's latest disclosed funding round was a Series A round in June 24, 2024. The round raised approximately Not disclosed at an approximately $500M valuation, with Dynasty Equity Partners and Connect Ventures listed as disclosed lead or major investors. Primary funding rounds are different from secondary transactions: in a primary round, capital goes to the company, while in a secondary transaction, investors buy existing shares from current shareholders. Funding-round data reflects publicly reported or collected information and may be incomplete. The latest round valuation should be confirmed before it is used as a pricing reference.

TMRW Sports has raised approximately $75M in disclosed funding across 2 rounds. These figures reflect primary capital raised by the company and do not include every possible secondary transaction, undisclosed round, debt facility, or private transfer. Reported funding totals can change as new rounds are announced or older round details are corrected. Eligible users can use SetterVC to track TMRW Sports's funding history alongside private-market activity where available.

TMRW Sports's disclosed investors include Dynasty Equity Partners, Connect Ventures and Sapphire Ventures. Investor lists are based on public reporting, company announcements, and collected funding-round data, and may be incomplete. Participation in a prior funding round does not mean those investors are currently buying or selling shares. On SetterVC, eligible users can review TMRW Sports's funding history, valuation history, and private-market activity alongside other venture-backed companies.

Market context

TMRW Sports's most-cited competitors include LIV Golf, PGA Tour, Overtime, Topgolf Callaway Brands, Drone Racing League and Athletes Unlimited. Investors often compare these companies by sector, product focus, valuation, funding raised, growth signals, investor base, and private-market activity.

Secondary-market demand for TMRW Sports shares can be affected by company performance, revenue growth, profitability, funding history, valuation, investor interest, sector momentum, public-market conditions, expected timing of a liquidity event, and the availability of shares for sale. Demand can also be affected by transfer restrictions, company approval rights, right of first refusal processes, limited information, and the price expectations of buyers and sellers. Strong demand does not guarantee strong pricing, liquidity, or investment returns. Weak demand does not necessarily reflect the company's long-term prospects. Demand signals should not be treated as a recommendation or prediction of investment performance. Buyers and sellers should treat demand signals as informational and conduct their own diligence before transacting.

Selling and transaction mechanics

Sellers often rely on intermediaries and platforms, such as SetterVC and other secondary-market platforms, to identify potential buyers. The exact process varies by company and transaction, but sellers often begin by confirming their ownership, desired price, transferability, and any company approval or notice requirements. If the seller agrees with a buyer on acceptable price and terms, the company may need to be notified through a share transfer notice or similar process. If a right of first refusal, company approval right, or other transfer restriction applies, the seller may need to wait until that process is completed. The parties may then execute a purchase and sale agreement, complete required transfer documentation, and close if all required conditions are satisfied. Sellers should always seek proper legal and financial advice before completing the transaction.

Yes, current and former TMRW Sports employees, early investors, and other existing shareholders may be able to sell vested shares before an IPO through a private secondary sale. This is not automatic; it depends on whether the shareholder has transferable shares, whether there is buyer demand, and whether the company's governing documents permit the transfer. Many companies require prior notice, company approval, or a right of first refusal before shares can be sold. Sellers should also seek proper legal and financial advice before proceeding.

A TMRW Sports secondary transaction usually involves an existing shareholder selling shares to a buyer before a public listing. The buyer and seller typically agree on price, number of shares, share class, and closing conditions. The seller may then need to notify TMRW Sports through a share transfer notice or similar process. If TMRW Sports or existing investors have approval rights, transfer restrictions, or a right of first refusal, those steps may need to be completed before the transfer can close. The parties typically enter into a purchase and sale agreement, complete any required transfer documentation, and close only if the necessary conditions are satisfied. Timing and certainty can vary by company and transaction.

In most private secondary transactions, parties commonly use a purchase and sale agreement that outlines price, terms, and conditions. They may also use share transfer documentation, often a stock transfer notice, share transfer notice, transfer instruction, or similar document, along with any required company approval or right of first refusal materials. Proof of ownership, such as a cap table entry, share certificate, brokerage statement, issuer confirmation, or administrator confirmation, may also be important. Buyers often request recent company financials, but private companies may limit disclosure. Since every deal varies, buyers and sellers should consult legal and financial advisors to understand which documents are needed.

Risk, diligence, and investor caution

Buying TMRW Sports shares pre-IPO is risky. Shares are illiquid, no IPO or liquidity event is guaranteed, valuations can change, transfers may require company approval, and private companies may provide limited financial disclosure. Be prepared for total loss. SetterVC and Setter Capital do not provide due diligence, legal, tax, accounting, valuation, or investment advice. Buyers must conduct their own due diligence, verify information, and seek independent legal and investment advice before proceeding.

Private secondary shares are typically illiquid. Unlike public stocks, there is no active public market, so selling them can be difficult and time-consuming. Sales depend on finding a willing buyer and often require company approval. Investors should be prepared to hold the shares for an extended period, with no guarantee of a future sale. Always assess your need for liquidity before investing.

SetterVC and Setter Capital do not provide due diligence, legal, tax, accounting, valuation, or investment advice. Buyers must conduct their own due diligence, including verifying ownership, transferability, legal structure, company approval, and assessing the company's prospects. SetterVC and Setter Capital do not provide advice on whether an investment is good, what price to pay, or what the best bid or ask is. SetterVC and Setter Capital may share documents in some circumstances, but it does not guarantee their accuracy or completeness. Due diligence is essential. Seek legal and investment advice as needed.

Before buying TMRW Sports shares, a buyer should try to review the share class, price per share, implied valuation, transfer restrictions, ROFR process, company approval rights, seller ownership evidence, recent financing or tender-offer information, available financial information, information rights, resale restrictions, tax considerations, and expected liquidity paths. Not all information may be available for a private company. Buyers should confirm available diligence, process details, and information needs with their own legal, tax, and investment advisers.

SPVs carry risks. Examples include the need to confirm the company allows SPV-based transfers, verify that the SPV truly owns the shares or interests it claims to own, and ensure it has not sold more interests than it holds. Due diligence is essential. Seek legal and investment advice as needed.

Forward contracts carry risks. Examples include the seller refusing to transfer the shares at the future date, even if the seller owns them, the seller going bankrupt with creditors claiming the shares, or the seller committing the same shares to multiple parties. Due diligence is essential. Seek legal and investment advice as needed.

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