Trov was an insurance technology company founded in 2012 by serial entrepreneur Scott Walchek. The company originally launched a consumer-facing on-demand insurance app that allowed users to insure individual high-value items for short periods directly from a smartphone, pioneering concepts like micro-duration policies, claims-chat, and all-digital user experiences. Trov later pivoted from the direct-to-consumer model to a B2B embedded insurance platform, providing white-labeled and API-based insurance distribution technology to financial institutions, insurance incumbents, and mobility companies. Its technology and team were acquired by The Travelers Companies in February 2022 and folded into the Travelers Personal Insurance segment.
Trov has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2012
Employees
51–200
Total Funding
$83.8M
6 rounds
Total raised $83.8M across 6 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series E
Date
2019
Amount
Not disclosed
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| 2019 | Series E | Not disclosed | — | Sompo Holdings |
| April 7, 2017 | Series D | $45M | — | HSB Ventures |
| April 26, 2016 | Series C | $25.5M | — | Oak HC/FT |
Scott Walchek
Founder, CEO & Chairman
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Cover Genius
Australia-based embedded insurance distribution platform serving global digital merchants and travel/e-commerce partners.
Boost Insurance
US-based insurance-as-a-service infrastructure platform enabling embedded insurance for fintechs and digital brands.
Sure
US-based embedded insurance SaaS provider offering APIs and white-labeled insurance distribution for merchants and carriers.
Slice Labs
Cloud-based on-demand insurance platform serving small businesses and gig-economy workers via partner channels.
Simplesurance
Germany-based embedded insurance provider distributing product-level cover via European e-commerce and partner integrations.
Bought By Many (ManyPets)
UK-based insurtech focused on niche/pet insurance with a digital-first distribution model that competes with Trov's consumer-era proposition.
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