VIA Motors

Auburn Hills, Michigan, United States Automotive Acquired

VIA Motors was a United States developer and manufacturer of all-electric commercial work trucks and buses, built around its VTRUX modular vehicle line and VDRIVE integrated electric skateboard chassis for Class 2 to 5 box trucks, walk-in vans, service trucks, step vans and shuttle buses. Spun out of Raser Technologies in 2010 and chaired by former General Motors vice-chairman Bob Lutz, it was acquired by Ideanomics in a deal completed in January 2023. VIA ceased operations during 2024, filed for Chapter 11 alongside Ideanomics in December 2024, and its assets were sold to JVIS-USA in April 2025.

Acquired

VIA Motors has been acquired

Acquired by Ideanomics Aug 2021 $450M (upfront, $180M earnout)

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2010

Employees

300–400

Total Funding

$560.05M

9 rounds

Latest Valuation

$0.45B

Jan 26, 2023

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

1 signal
Restructuring Recent 2024-12-04

VIA Motors, Inc. ceased operations in 2024 and filed Chapter 11 on Dec 4, 2024 (Bankr. D. Del. 24-12734); its assets were sold to JVIS-USA, LLC on Apr 2, 2025.

The company no longer operates; the Ideanomics liquidation plan took effect February 13, 2026.

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $560.05M across 9 rounds

Last updated 10-01-2026

DateRoundAmount RaisedValuationLead Investors
Jan 26, 2023 Acquisition TechCrunch $450M $0.45B Ideanomics
Aug 30, 2021 Convertible Note $50M — Ideanomics
Nov 6, 2014 Private Placement $3.5M —

Leadership

  • Bob Purcell

    CEO and COO

  • Bob Lutz

    Chairman

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Workhorse Group

    Publicly traded manufacturer of electric commercial vehicles and delivery vans

  • Lightning eMotors

    Developer of commercial electric trucks and fleet charging solutions

  • Envirotech Vehicles

    Manufacturer of electric delivery vehicles and cargo vans

  • Zenith Motors

    Designer and manufacturer of medium to heavy duty electric commercial trucks

  • Utilimaster

    Manufacturer of delivery and utility vehicle bodies with electric conversion programs

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