viagogo is a global online secondary ticket marketplace for live events including concerts, sports, and theater. Founded in 2006 by Eric Baker (a StubHub co-founder) following his departure from StubHub, viagogo expanded across Europe and globally before acquiring StubHub from eBay for $4.05 billion in a deal announced November 2019 and closed February 13, 2020. The combined company operates under two brands: StubHub in North America and viagogo internationally. Parent company StubHub Holdings, Inc. went public on the NYSE under ticker STUB on September 17, 2025, raising approximately $800 million at an $8.6 billion valuation.
viagogo is publicly traded
IPO'd on September 17, 2025
This company is no longer available on our private secondary market. Shares can be traded publicly under STUB.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2006
Employees
501–1,000
Total Funding
$65M
1 rounds
Total raised $65M across 1 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-19-2026
Latest Round
Type
Series D
Date
May 2, 2009
Amount
—
Valuation
—
Eric Baker
Founder & CEO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Ticketmaster (Live Nation Entertainment)
Dominant primary ticketing platform owned by Live Nation Entertainment (NYSE: LYV); also operates a fan-to-fan resale marketplace.
SeatGeek
Mobile-first ticket marketplace combining primary and secondary inventory for sports, concerts, and theater events.
Vivid Seats
Publicly traded U.S. secondary ticket marketplace (NASDAQ: SEAT) focused on sports, concerts, and theater resale.
TickPick
No-fee secondary ticket marketplace that competes on transparent pricing for live events.
Gametime
Mobile-first last-minute ticket app focused on simplified resale for sports and concerts.
Yes, viagogo is publicly traded under the ticker symbol STUB on the NYSE. The company went public in September 17, 2025.
viagogo trades under the ticker symbol STUB on the NYSE. It began trading in September 17, 2025.
viagogo (STUB on the NYSE) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker STUB to place an order.
viagogo went public in September 17, 2025 via ipo. Parent company StubHub Holdings, Inc. filed its Form S-1 with the SEC on March 21, 2025, priced its IPO at $23.50 per share on September 16, 2025, and began trading on the NYSE under ticker STUB on September 17, 2025. The IPO raised approximately $800 million at an $8.6 billion fully diluted valuation, well below the initial $16.5 billion target. Eric Baker retains majority voting control via super-voting Class B shares.
viagogo raised $65M across 1 disclosed funding rounds prior to its public listing.
viagogo was founded by Eric Baker in 2006.
viagogo is headquartered in London, United Kingdom.
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