Vice Golf (legal entity Vice Sporting Goods GmbH) is a Munich-based direct-to-consumer premium golf brand founded on 12 December 2012 by Ingo Duellmann and Rainer Stoeckl. The company pioneered the online sale of tour-quality cast urethane golf balls at a fraction of heritage-brand pricing, disrupting incumbents such as Titleist and Callaway. Vice expanded from Germany across Europe and entered the U.S. market in 2015, broadening into a full-range golf brand spanning balls, apparel, bags and accessories sold primarily via vicegolf.com with heavy social-media-led marketing. The business posted >40% top-line CAGR FY18-FY21 at ~20% EBITDA margins, prompting European private equity firm Oakley Capital to acquire Vice Golf in May 2022 via its Origin Fund, with the founders retaining significant equity to drive product diversification and international growth.
ViceGolf has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2012
Employees
50–100
Ingo Duellmann
Co-Founder & Co-CEO
Rainer Stoeckl
Co-Founder & Co-CEO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Titleist (Acushnet Holdings)
Market-leading premium golf ball maker behind the Pro V1 franchise; Vice's headline price-performance comparison brand.
Callaway Golf (Topgolf Callaway Brands)
Diversified golf equipment OEM competing across balls, clubs and apparel categories Vice has entered.
Snell Golf
U.S. direct-to-consumer golf ball brand founded by ex-OEM ball designer Dean Snell; a key DTC peer.
Maxfli (Dick's Sporting Goods)
Dick's-owned DTC golf ball line (Tour, Tour X, Tour S) produced by the same Foremost factory used by Vice.
OnCore Golf
U.S. DTC golf ball brand focused on premium urethane balls and hollow-metal-core technology.
TaylorMade Golf
Top-three global golf OEM (TP5/TP5x) competing with Vice across premium urethane balls and apparel.
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