Vital Farms is an American food company that produces pasture-raised eggs, butter, ghee and other dairy products. Founded in 2007 by Matt O'Hayer on a 27-acre farm outside Austin, Texas, the company sources from a network of more than 300 family farms and is the largest U.S. producer of pasture-raised eggs, holding a dominant share of the retail pasture-raised egg category. Vital Farms operates as a Certified B Corporation and Delaware Public Benefit Corporation, and its products are sold in over 23,500 retail stores including Whole Foods, Kroger, Publix, Target and Walmart. The company went public on Nasdaq under the ticker VITL in July 2020.
Vital Farms is publicly traded
IPO'd on July 31, 2020
This company is no longer available on our private secondary market. Shares can be traded publicly under VITL.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2007
Employees
447
Total Funding
$50M
2 rounds
Total raised $50M across 2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-19-2026
Latest Round
Type
Series C
Date
March 27, 2019
Amount
—
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| March 27, 2019 | Series C | — | — | Manna Tree Partners |
| June 21, 2013 | Early Stage | — | — | SJF Ventures |
Russell Diez-Canseco
President, CEO & Executive Chairperson
Thilo Wrede
Chief Financial Officer
Jason Dale
Chief Operating Officer
Joanne Bal
General Counsel, Corporate Secretary & Head of ESG
Denny Marie Post
Lead Independent Director
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Pete & Gerry's Organics
New Hampshire-based producer of organic, free-range and pasture-raised eggs sourced from a network of small family farms; acquired by Butterfly Equity in 2021.
Happy Egg Co.
Producer of free-range and pasture-raised eggs from a network of family-owned farms primarily in the Midwest and South.
Handsome Brook Farms
Network of more than 75 small family farms producing pasture-raised, organic and certified humane eggs across multiple U.S. states.
Cal-Maine Foods
Largest producer and distributor of shell eggs in the United States, including conventional, cage-free, organic and specialty eggs; publicly traded on Nasdaq as CALM.
Eggland's Best
Major U.S. specialty egg brand known for nutritionally enhanced eggs sold nationwide; owned by Post Holdings.
Yes, Vital Farms is publicly traded under the ticker symbol VITL on the Nasdaq Global Select Market. The company went public in July 31, 2020.
Vital Farms trades under the ticker symbol VITL on the Nasdaq Global Select Market. It began trading in July 31, 2020.
Vital Farms (VITL on the Nasdaq Global Select Market) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker VITL to place an order.
Vital Farms went public in July 31, 2020 via ipo. Vital Farms completed its initial public offering on July 31, 2020, listing on the Nasdaq Global Select Market under the ticker VITL. The upsized IPO priced 9,303,977 shares at $22.00 per share (above the upwardly revised $19-$21 range), raising approximately $205 million in gross proceeds. Goldman Sachs, Morgan Stanley, Credit Suisse, Jefferies, BMO Capital Markets and Stifel acted as lead managers. The company has remained publicly traded and is targeting $1 billion in annual net revenue by 2027.
Vital Farms raised $50M across 2 disclosed funding rounds prior to its public listing.
Vital Farms is headquartered in Austin, TX, United States.
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