Vital Proteins is a Chicago-based health and wellness company founded in 2013 by Kurt Seidensticker, focused on collagen-based nutrition products including powders, beverages, capsules, and bars. The brand grew rapidly into one of the leading collagen supplement labels in the United States, expanding distribution across grocery, mass, club, and specialty retail channels. In June 2020 Nestlé Health Science agreed to acquire a majority stake in the business, with a staged path to full ownership completed in February 2022.
VITAL PROTEINS has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
201–500
Total Funding
$19M
1 rounds
Total raised $19M across 1 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-21-2026
Latest Round
Type
Series A
Date
November 1, 2017
Amount
$19M
Valuation
—
Lead Investors
Kurt Seidensticker
Founder
Tracey Halama
Chief Executive Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Ancient Nutrition
Multi-collagen and ancient-superfood-based supplements brand co-founded by Dr. Josh Axe and Jordan Rubin, often compared head-to-head with Vital Proteins in collagen powders.
NeoCell
Long-running collagen supplement brand positioned as a leading U.S. collagen label and direct competitor in the powder, capsule, and beauty-collagen segment.
Bulletproof
Performance-nutrition brand offering pasture-raised bovine collagen protein and other wellness supplements, competing in the same premium-collagen retail set.
NativePath
Direct-to-consumer collagen and wellness supplement brand frequently benchmarked against Vital Proteins and Ancient Nutrition in collagen powder reviews.
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