Womply

Lehi, Utah Fintech Acquired

Womply (legally Oto Analytics, Inc.) was a local commerce platform selling marketing automation, online reputation management, payments and financing tools to small and midsize businesses, and served roughly 500,000 American merchants. In 2021 it became one of the largest facilitators of US Paycheck Protection Program loans, processing about 1.4 million loans worth $19.6 billion. A December 2021 merger transferred all of the company's equity and distributed roughly $1.09 billion to its 200-plus shareholders; Womply wound down its operating services during 2022 and its website is now a historical record only.

Acquired

Womply has been acquired

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2011

Employees

1–10

Total Funding

$30M

2 rounds

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

1 signal
Valuation Anchor Stale merger cash distribution ~$1.1B (Dec 2021) 2021-12-01

Closed Dec 2021 merger returning ~$1.1B cash to shareholders, then wound down operations entirely in 2022.

No equity or secondary market exists — company is defunct, not a going concern.

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $30M across 2 rounds

Last updated 09-30-2026

DateRoundAmount RaisedValuationLead Investors
Nov 2016 Series B $30M — Not disclosed
Nov 2, 2011 Seed / Early Not disclosed — Not disclosed

Leadership

  • Toby Scammell

    Founder & CEO

  • Cory Capoccia

    Co-Founder, Chief Business Development Officer & President

    LinkedIn

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Square

    Payments and point-of-sale platform for small businesses

  • HubSpot

    Customer relationship management and marketing automation platform

  • Yelp

    Business review and reputation management platform

  • Constant Contact

    Email marketing and CRM platform for small businesses

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Data collected with AI, which can make mistakes. Please double-check this information.