Bluecore
Bluecore is an AI-driven retail marketing platform that enables retail and e-commerce brands to deliver hyper-personalized email, SMS, and advertising campaigns at scale. The platform analyzes millions of customer data points to create trigger-based personalized marketing experiences, helping brands like Express, Tommy Hilfiger, The North Face, and Teleflora increase customer retention and lifetime value.
Acquired
Bluecore has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
300–400
Total Funding
$263.05M
7 rounds
Latest Valuation
$1B
Aug 5, 2021
Secondary Signals
1 signalAcquired by Insider One in a cash-and-equity deal; retains $1B+ unicorn valuation ahead of acquirer's planned IPO.
Change of control ends independent trading; $1B mark becomes the deal reference point.
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $263.05M across 7 rounds
Last updated 08-29-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Oct 29, 2024 | Late-stage / Follow-on (2024) | $24.9M | — | Not disclosed |
| Aug 5, 2021 | Series E | $125M | $1B | Georgian |
| May 26, 2020 | Series D | $50M | — | Georgian Partners |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series A
$19M
Jan 2015
Bluecore today
$1B
Aug 2021 · latest mark
Bluecore multiple
52.6x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Leadership
Fayez Mohamood
Co-Founder & Chief Executive Officer
Mahmoud Arram
Co-Founder & Chief Technology Officer
Max Bennett
Co-Founder & Chief Product Officer
Michelle McComb
Chief Financial Officer
Ryan Deutsch
Chief Commercial Officer
Karina Salenieks
Senior Vice President of Sales
Emily Deadwyler
Senior Vice President of Marketing
Laura Cooper
Senior Vice President of People
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Klaviyo
Email marketing and SMS automation platform for e-commerce brands
Segment
Customer data platform for personalization across channels
Braze
Customer engagement platform with email, SMS, and push messaging
Iterable
Cross-channel marketing platform for personalized customer journeys
Sailthru
AI-powered email and personalization platform for retailers
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