Coterie
Coterie is an American modern baby care brand based in New York City that designs and sells high-performing, clean-ingredient diapers, baby pants, plant-based wipes and related products direct-to-consumer and through retail. It positions premium, ultra-absorbent diapers as a splurge item for parents and has been endorsed by investors including Ashley Graham and Karlie Kloss. Coterie was acquired by Mammoth Brands in October 2025.
Acquired
Coterie has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2018
Employees
51–200
Total Funding
$104.5M
4 rounds
Latest Valuation
$0.53B
September 11, 2025
Funding
Total raised $104.5M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series C
Date
September 11, 2025
Amount
$27M
Valuation
$0.53B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| September 11, 2025 | Series C | $27M | $0.53B | Allianz X |
| September 2022 | Series B | $50M | — | Hiscox, Weatherford Capital |
| September 2021 | Series A | $20M | $3.1B | Spark Capital |
Funding by Round
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation Trajectory
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Seed
$1.5B
Jan 2019
Coterie today
$0.5B
Sep 2025 · latest mark
Coterie multiple
0.4x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Prominent Investors
Leadership
Frank Yu
Founder & CEO
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
The Honest Company
Premium eco-friendly baby care brand with diapers, wipes, and household products distributed through DTC and retail
Pampers
Market-leading mass-market diaper brand owned by Procter & Gamble
Pampers Swaddlers
Premium diaper line from Procter & Gamble targeting middle to upper-income families
Seventh Generation
Eco-conscious baby care and household products brand with sustainable focus
Mama Bear
Amazon-owned diaper and baby care brand offering premium products at competitive prices
Dyper
Eco-friendly compostable diaper startup competing in the premium, sustainable segment
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