
Health IQ was a US insurtech startup founded in 2013 by Munjal Shah that sold life insurance policies tailored to health-conscious applicants. The company used a proprietary 'Health IQ' quiz and underwriting framework to identify customers (runners, cyclists, vegans, well-controlled diabetics, etc.) who could qualify for preferred 'special rate' life insurance pricing through partner carriers. Headquartered in Mountain View, California, Health IQ raised roughly $200 million in equity and convertible debt from investors including Andreessen Horowitz, Aquiline Technology Growth, Greylock Partners and Ribbit Capital before laying off hundreds of staff in December 2022 and filing for Chapter 7 bankruptcy in Delaware on August 30, 2023, with $256.7 million in liabilities against just $1.3 million in assets.
Health IQ has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Total Funding
$200M
4 rounds
Total raised $200M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-19-2026
Latest Round
Type
Series D
Date
May 8, 2019
Amount
$55M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| May 8, 2019 | Series D | $55M | — | Greenspring Associates, Aquiline Technology Growth, Hanwha Asset Management |
| November 2017 | Series C | $34.6M | — | Andreessen Horowitz |
| December 2016 | Series B | $41.4M | — |
Munjal Shah
Co-Founder & CEO (former)
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Ethos
Direct-to-consumer life insurance startup using simplified online underwriting and data-driven risk assessment to offer term life policies without medical exams.
Ladder
Digital life insurance company offering instant-decision term life policies that can be adjusted up or down over time; acquired by Fidelity Life-affiliated entities.
Bestow
Online life insurance platform and embedded insurance API enabling instant-issue term life policies via partner carriers.
Haven Life
Online term life insurance brand (issued by MassMutual subsidiaries) offering medically underwritten policies with a fast digital application.
Policygenius
Online insurance marketplace and broker comparing life, disability and other personal insurance products across multiple carriers.
Sproutt
Insurtech that uses a lifestyle-based 'Quality of Life Index' to match health-conscious consumers with preferred life insurance pricing, similar to Health IQ's model.
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