Heyday AI is a Montreal-based conversational AI platform that helps retailers and e-commerce brands automate customer interactions across websites, social media, and messaging apps. Founded in 2017 by Steve Desjarlais, David Bordeleau, Etienne Merineau, and Hugues Rousseau, the company combines natural language processing with human-agent handoff to power online shopping assistants, FAQ automation, order tracking, and post-purchase support for retailers such as Lacoste, Decathlon, and Jack & Jones. In August 2021, Heyday was acquired by Vancouver-based social media management company Hootsuite for CA$60 million (approximately US$48 million), becoming the conversational AI engine behind Hootsuite's customer engagement products.
Heyday AI has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2017
Employees
51–200
Total Funding
$7.1M
2 rounds
Total raised $7.1M across 2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-21-2026
Latest Round
Type
Seed Extension
Date
March 10, 2021
Amount
$5.14M USD (CA$6.5M)
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| March 10, 2021 | Seed Extension | $5.14M USD (CA$6.5M) | — | Innovobot, Desjardins Capital |
| April 25, 2019 | Seed | $2M | — | Innovobot |
Steve Desjarlais
Co-Founder & CEO
Etienne Merineau
Co-Founder & CMO
David Bordeleau
Co-Founder & COO
Hugues Rousseau
Co-Founder & CTO
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