Insidesales.com

Provo, UT, USA Sales Technology Acquired

InsideSales (formerly XANT, originally InsideSales.com) is a sales engagement and AI-powered sales acceleration platform. Founded in Provo, Utah in 2004 by Dave Elkington and Ken Krogue, the company pioneered predictive analytics and guided sales engagement for B2B sales teams. After raising over $251 million from investors including Kleiner Perkins, Polaris Partners, Salesforce Ventures and Microsoft and reaching a peak valuation of nearly $2 billion, the company rebranded to XANT in 2020. XANT was acquired by Aurea Software in August 2021, which subsequently retired the XANT brand and revived the original InsideSales name. The platform operates as part of Aurea's commerce software portfolio.

Acquired

Insidesales.com has been acquired

Acquired by Aurea Software, Inc. August 3, 2021 Undisclosed

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2004

Employees

51–200

Total Funding

$249.6M

5 rounds

Latest Valuation

$1.65B

January 18, 2017

Funding

Total raised $249.6M across 5 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 06-25-2026

Latest Round

Type

Series E

Date

January 18, 2017

Amount

$50M

Valuation

$1.65B

Lead Investors

Polaris PartnersMicrosoft
DateRoundAmount RaisedValuationLead Investors
January 18, 2017 Series E $50M $1.65B Polaris Partners, Microsoft
March 25, 2015 Series D $60.6M $1.5B Polaris Partners
April 28, 2014 Series C $100M $1B Polaris Partners

Funding by Round

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Valuation Trajectory

Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.

If you invested at:
1x 2x 2015 2016 2017 Insidesales.com

Entry · Series C

$1B

Apr 2014

Insidesales.com today

$1.6B

Jan 2017 · latest mark

Insidesales.com multiple

1.6x

valuation uplift since first round

Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.

Leadership

  • Scott Brighton

    CEO, Aurea (parent company)

  • Dave Elkington

    Founder (former CEO and Chairman)

    LinkedIn
  • Ken Krogue

    Co-Founder (former President)

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Salesloft

    Sales engagement platform providing cadence, dialer, and revenue orchestration for B2B sales teams.

  • Outreach

    Sales execution platform offering sequences, conversation intelligence, and forecasting for revenue teams.

  • Gong

    Revenue intelligence platform using AI to analyze customer interactions across calls, emails, and meetings.

  • ZoomInfo

    Go-to-market intelligence and sales engagement platform with B2B data, prospecting, and workflow tools.

  • Groove (Clari)

    Sales engagement product (acquired by Clari in 2022) providing cadence, dialer, and workflow automation for revenue teams.

  • HubSpot Sales Hub

    CRM-integrated sales engagement and automation tools as part of HubSpot's broader go-to-market platform.

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Data collected with AI, which can make mistakes. Please double-check this information.