LiveIntent is a people-based marketing and identity platform that turns the authenticated email address into a portable, cross-channel identifier. The company operates a large identity graph (over 235 million unique hashed email addresses per month) used to identify, target, and monetize audiences across email, web, mobile, and connected TV. Through its publisher network of more than 2,000 premium publishers, LiveIntent also powers email monetization and ad serving inside the inbox. Founded in 2009 by Matt Keiser and headquartered in New York City, LiveIntent was acquired by Zeta Global in October 2024 for approximately $250 million and now operates as a Zeta Global company.
LiveIntent has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2009
Employees
201–500
Total Funding
$32.5M
4 rounds
Total raised $32.5M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series D
Date
June 17, 2015
Amount
$32.5M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| June 17, 2015 | Series D | $32.5M | — | FTV Capital |
| December 27, 2013 | Series C | Not disclosed | — | |
| 2012 | Series B | Not disclosed | — |
Matt Keiser
Founder & CEO
Brett Pinegar
COO & CFO
Jon Beck
Chief Revenue Officer
Kerel Cooper
SVP, Global Marketing
Andrew MacMannis
SVP, Demand Sales and Client Services
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Zeta Global
AI-powered marketing technology and data cloud platform; LiveIntent's eventual acquirer, previously a competitor in identity-driven omnichannel marketing.
The Trade Desk
Programmatic advertising platform whose Unified ID 2.0 framework offers an email-based open-web identity alternative competing with LiveIntent's nonID.
LiveRamp
Identity resolution and data connectivity platform offering RampID and Authenticated Traffic Solution, directly competing with LiveIntent's identity graph.
Criteo
Commerce media and retargeting platform with first-party data and identity solutions competing for email and web advertising budgets.
Epsilon (Publicis Groupe)
Data-driven marketing and identity company with a large consumer identity graph used for people-based advertising and CRM activation.
Acxiom (IPG / Interpublic)
Customer data and identity platform offering identity resolution and audience targeting services that overlap with LiveIntent's offering.
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