Petal

New York, NY Financial Services Acquired

Petal is a consumer credit card company that uses cashflow underwriting and open banking data to provide credit to underserved consumers. The company analyzes bank account transaction data and spending patterns instead of traditional FICO credit scores to determine creditworthiness and set credit limits. Petal offers no-fee Visa credit cards with no annual fees designed for people with little or thin credit history.

Acquired

Petal has been acquired

Acquired by Empower Finance April 9, 2024

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2016

Employees

51–200

Total Funding

$276.6M

6 rounds

Latest Valuation

$0.8B

May 10, 2023

Funding

Total raised $276.6M across 6 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 06-25-2026

Latest Round

Type

Series D

Date

January 2022

Amount

$140M

Valuation

$0.8B

Lead Investors

Tarsadia Investments
DateRoundAmount RaisedValuationLead Investors
May 10, 2023 Series D Extension $35M Not disclosed
January 2022 Series D $140M $0.8B Tarsadia Investments
2020 Series C $55M Valar Ventures

Leadership

  • Jason Rosen

    Co-Founder & Former CEO

    LinkedIn
  • Andrew Endicott

    Co-Founder

  • David Ehrich

    Co-Founder

  • Jack Arenas

    Co-Founder

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Chime

    Mobile banking and financial services platform offering checking accounts and debit cards

  • Deserve

    Mobile-first fintech credit card platform with instant card issuance capabilities; acquired by Intuit in 2025

  • Milestone Mastercard

    Unsecured credit card for people with little credit history or credit negatives; annual fee product

  • Discover

    Traditional credit card issuer and financial services company

  • Arro

    Credit card platform focused on emerging markets and underserved consumers

  • Qapital

    Fintech platform offering savings and investment tools

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Data collected with AI, which can make mistakes. Please double-check this information.