Rover (roverapp.com) was a personalized content discovery application and recommendation engine, not to be confused with Rover.com the pet-care marketplace. Originally founded as InfoAxe and later rebranded to Flipora and then Rover, the company built a machine-learning recommendation engine that helped users discover online content (stories, articles and media) across thousands of topics based on their interests, and licensed its technology to power discovery on third-party news and media sites. The company and its technology were acquired by content recommendation firm Revcontent in February 2017, with the entire Rover team joining Revcontent.
Rover has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2009
Employees
11–50
Total Funding
$277.4M
9 rounds
Latest Valuation
$1.35B
Jul 1, 2021
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $277.4M across 9 rounds
Last updated 06-25-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jul 2021 | SPAC merger / PIPE | Not disclosed | $1.35B | Nebula Caravel Acquisition Corp |
| 2018 | Series G | $125M | $0.97B | T. Rowe Price |
| Jul 2017 | Series F | $65M | — | Spark Capital |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series G
$970M
Jan 2018
Rover today
$1.4B
Jul 2021 · latest mark
Rover multiple
1.4x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Jonathan Siddharth
Co-Founder & CEO
Vijay Krishnan
Co-Founder & CTO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Wag!
On-demand pet care platform specializing in dog walking and drop-in visits with higher commission structure (40%)
Care.com
Multi-service household marketplace including childcare, senior care, housekeeping, and pet care services
Fetch! Pet Care
Pet sitting, dog walking, and boarding services with established franchise-style model
Mad Paws
Pet care marketplace with focus on pet sitting and dog walking services
PetBacker
Pet care and pet sitting platform gaining traction as alternative to major platforms
Swifto
Dog walking and pet care services platform
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