Wag! is a technology platform connecting pet owners with independent pet caregivers for on-demand and scheduled dog walking, pet sitting, boarding, training, and wellness services via a mobile-first marketplace. Founded in 2015 in Los Angeles by brothers Joshua and Jonathan Viner along with Jason Meltzer, the company became a pioneer in the gig-economy pet services space. In January 2018, SoftBank Vision Fund invested $300 million at a roughly $650 million valuation. After SoftBank exited its stake in December 2019, Garrett Smallwood became CEO and led the company to a public listing via a SPAC merger with CHW Acquisition Corporation, which closed on August 9, 2022. The combined company began trading on Nasdaq under ticker PET on August 10, 2022. Following years of mounting losses, Wag! Group Co. filed a prepackaged Chapter 11 bankruptcy on July 21, 2025, was delisted from Nasdaq on July 30, 2025, and saw all existing equity cancelled when secured lender Retriever LLC took 100% ownership upon plan consummation on September 1, 2025. Shares trade on the OTC Pink Open Market under PETWQ.
Wag! has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Employees
51–200
Total Funding
$346.45M
6 rounds
Latest Valuation
$0.35B
August 9, 2022
Total raised $346.45M across 6 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
SPAC Merger (PIPE)
Date
August 9, 2022
Amount
Not disclosed
Valuation
$0.35B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| August 9, 2022 | SPAC Merger (PIPE) | Not disclosed | $0.35B | CHW Acquisition Corp |
| December 2019 | Buyback / Secondary | Not disclosed | — | N/A |
| January 30, 2018 | Series C | $300M | $0.65B | SoftBank Vision Fund |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Series B
$0.2B
Apr 2017
Wag! today
$0.3B
Aug 2022 · latest mark
Wag! multiple
1.7x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Garrett Smallwood
Chief Executive Officer & Chairman
Adam Storm
President & Chief Product Officer
Alec Davidian
Chief Financial Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Rover
Largest online marketplace for pet care in North America offering dog walking, boarding, drop-in visits, and daycare; was Nasdaq-listed (ROVR) before being taken private by Blackstone in 2024.
Care.com
Online marketplace for caregivers including pet care; acquired by IAC in 2020 and now operates as a unit of IAC.
Mad Paws
Australia-based on-demand pet care marketplace offering pet sitting, dog walking, and boarding via mobile app.
Barkly Pets
US-based marketplace connecting pet owners with vetted dog walkers and sitters across major metros.
GoFetch
Canadian pet services marketplace for dog walking, sitting, and boarding bookings.
Nextdoor
Hyperlocal social network used for informal neighborhood pet care arrangements; public on NYSE as KIND.
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