Second Measure (now Bloomberg Second Measure) is a consumer transaction analytics company that analyzes billions of anonymized purchases to deliver near-real-time insight into company performance and consumer behavior. Founded in 2015 by Michael Babineau and Lillian Chou, it graduated from Y Combinator's Summer 2015 batch and built self-service analytics used by investors and consumer brands to track thousands of public and private companies. It raised about $25.4M across seed and Series A rounds before Bloomberg L.P. acquired it in December 2020, and now operates inside Bloomberg's alternative data business, powering the Bloomberg Second Measure U.S. Consumer Spend Index.
Second Measure has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Employees
51–200
Total Funding
$25.4M
3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $25.4M across 3 rounds
Last updated 10-02-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Feb 11, 2019 | Series A Press release | $20M | — | Bessemer Venture Partners, Goldman Sachs |
| Apr 5, 2016 | Seed VentureBeat | $5.4M | — | Jefferies Financial Group |
| Aug 18, 2015 | Seed | Not disclosed | — | Y Combinator |
Jacob Boerema
Chief Executive Officer
Richard Lai
Global Head of Alternative Data, Bloomberg
Competitor list is illustrative and may be incomplete, stale, or erroneous.
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