Second Measure (now Bloomberg Second Measure) is a consumer transaction analytics company that analyzes billions of anonymized purchases to provide near-real-time insights into company performance and consumer behavior. Founded in 2015 by Michael Babineau and Lillian Chou (who met at Electronic Arts), it built self-service web analytics products used by investors and consumer brands to track thousands of public and private companies. The company graduated from Y Combinator (W2015), raised approximately $25.4M across seed and Series A rounds, and was acquired by Bloomberg L.P. in December 2020. It now operates as Bloomberg Second Measure within Bloomberg's Enterprise Data business and powers offerings such as the Bloomberg Second Measure U.S. Consumer Spend Index.
Second Measure has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Employees
51–200
Total Funding
$25.4M
3 rounds
Total raised $25.4M across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series A
Date
February 11, 2019
Amount
$20M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| February 11, 2019 | Series A | $20M | — | Bessemer Venture Partners, Goldman Sachs |
| April 5, 2016 | Seed | $5.4M | — | Jefferies Financial Group |
| August 18, 2015 | Seed | — | — | Y Combinator |
Michael Babineau
Co-Founder & CEO
Lillian Chou
Co-Founder
Competitor list is illustrative and may be incomplete, stale, or erroneous.
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