Soylent
Soylent is a Los Angeles-based nutrition company that develops and sells complete-nutrition meal replacement products, including ready-to-drink shakes, powders, and bars formulated to provide balanced macro- and micronutrients. Founded in 2013 by Rob Rhinehart and three co-founders out of Y Combinator, Soylent became one of the pioneers of the modern plant-based meal replacement category. The company was acquired in February 2023 by Starco Brands (Nasdaq: STCB), under which it now operates as a separate business unit led by CEO Demir Vangelov.
Acquired
Soylent has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
11–50
Total Funding
$74.5M
3 rounds
Funding
Total raised $74.5M across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-11-2026
Latest Round
Type
Series B
Date
May 4, 2017
Amount
$50M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| May 4, 2017 | Series B | $50M | — | GV |
| 2015 | Series A | $20M | — | Andreessen Horowitz |
| 2013 | Seed | ~$1.5M | — | Andreessen Horowitz |
Leadership
Demir Vangelov
CEO
Rob Rhinehart
Co-Founder
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Huel
UK-based plant-based complete nutrition brand offering powders, ready-to-drink shakes, and bars; widely considered Soylent's most direct global competitor.
Ample
Premium meal replacement brand offering pre-portioned bottled shakes with a focus on gut health, probiotics, and real-food ingredients.
Ka'Chava
Plant-based whole-body meal shake brand competing in the premium nutrition powder segment.
Orgain
Organic plant-based and whey nutrition shake and powder brand; a mainstream retail competitor in meal replacement and protein.
SlimFast
Legacy meal replacement and weight-management brand offering shakes, bars, and powders sold in mass retail.
Ensure
Abbott-owned nutrition shake brand competing in adult complete-nutrition and meal replacement.
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