Simon

New York, NY Enterprise Software Acquired

Simon AI, formerly Simon Data, is a warehouse-native customer data platform that marketing teams use to unify customer data and orchestrate campaigns across more than 100 channels. It runs on a company's own cloud data warehouse, such as Snowflake, providing audience segmentation, journey orchestration and syncs to downstream operational tools without separate ETL pipelines. Founded in New York in 2013 by Jason Davis, Joshua Neckes and Matt Walker, it raised a $54 million Series D led by Macquarie Capital in 2023 and was acquired by personalization software company Monetate in July 2026, continuing to operate as a separate platform.

Acquired

Simon has been acquired

Acquired by Monetate Jul 30, 2026 Not disclosed

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2013

Employees

51–200

Total Funding

$110.96M

5 rounds

Latest Valuation

$1B

Jan 1, 2016

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

1 signal
M&A Recent 2026-07-30

Acquired by Monetate, uniting AI personalization with Simon's composable CDP; Jason Davis stays as Simon AI CEO.

Change of control; standalone independent-company thesis for secondary holders is closed.

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $110.96M across 5 rounds

Last updated 09-03-2026

DateRoundAmount RaisedValuationLead Investors
Aug 8, 2023 Series D Press release $54M — Macquarie Capital
Sep 1, 2019 Series C $30M — Polaris Partners
Jul 28, 2018 Series B $20M — Polaris Partners

Valuation Trajectory

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

$1B $2B 2014 2015 2016 Simon

Entry · Seed

$1.7B

Dec 2013

Simon today

$1B

Jan 2016 · latest mark

Simon multiple

0.6x

valuation uplift since first round

Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.

Prominent Investors

F-Prime Capital Partners Macquarie Capital Polaris Partners .406 Ventures

Leadership

  • Jason Davis

    CEO & Co-Founder

    LinkedIn
  • Matt Walker

    CTO & CISO, Co-Founder

  • Joshua Neckes

    President & Co-Founder

    LinkedIn

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Segment

    Customer data platform with 700+ integrations emphasizing developer experience and API quality

  • mParticle

    CDP focused on mobile-first use cases with approximately 300+ integrations

  • Tealium

    CDP with extensive 1,300+ pre-built connections leading the market in integration breadth

  • RudderStack

    Warehouse-centered CDP alternative

  • Braze

    Marketing automation platform with CDP capabilities

  • Iterable

    Customer communication platform combining CDP with marketing automation

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