Setter30 Performance

What this shows

Companies ranked in the Setter30 have outperformed a hypothetical same-dollar S&P 500 investment since the index began, driven by a small number of very large private-company winners. Setter does not offer the opportunity to invest in the Setter30 as a basket, many companies cannot be bought at the values shown, and this comparison is purely hypothetical. Past performance does not guarantee future performance.

Which quarter?

Q3 2020 cohort

Airbnb
SpaceX
Stripe
Palantir
Robinhood
Epic Games
UiPath
Procore Technologies
Roblox
Instacart
Doordash
Carta
RH
Databricks
Figma
Toast
Asana
Marqeta
Airtable
Discord
Trumid
Chime
Klarna
Coursera
Udemy
Coupang
Better.com
Impossible Foods
Darktrace
HashiCorp
Airbnb
SpaceX
Stripe
Palantir
Robinhood
Epic Games
UiPath
Procore Technologies
Roblox
Instacart
Doordash
Carta
RH
Databricks
Figma
Toast
Asana
Marqeta
Airtable
Discord
Trumid
Chime
Klarna
Coursera
Udemy
Coupang
Better.com
Impossible Foods
Darktrace
HashiCorp

Weighting

Public-stock exit

Setter30 v S&P 500

Setter30 — Q3 2020 cohort

Value-weighted basket · Q3 2020 → Q1 2026 · hold post-IPO

Setter30 $277B in S&P 500

Setter30 is not investable as a basket. Marks are estimates, may differ materially from secondary-sale prices, and are not realized returns. Past performance does not guarantee future results.

Initial value

$277B

Q3 2020

Terminal value

$2.28T

Mar 2026

MOIC

8.22x

value-weighted

CAGR

46.7%

5.5 yrs

vs S&P 500

4.23×

multiple over SPX

Average Valuation Over Time

Since the Setter30 began, the aggregate and average value of ranked companies has climbed substantially over time.

Valuations are gathered from public sources, are estimates, and may be incomplete, inaccurate, or out of date.

Setter30
S&P 500

Valuation Change After the Setter30

Pick a start and end quarter. The right column ranks the same 30 companies by paper MOIC, normalized to 1.0x at the selected start quarter. Figures are not realized returns; valuation estimates may be erroneous and differ materially from executable secondary-sale prices.

Setter30 Rank

Q3 2020

Paper MOIC Rank

Moved up Moved down No change

Valuation Trajectory of the Setter30

Each line normalized to 1× at Q3 2020 based on estimated valuation marks. These figures are not realized investor returns, are based on estimated valuations that may be erroneous, and may differ materially from executable secondary-sale prices.

No valuation data for this quarter yet.

All Setter30 Companies

Status
Public
Private
Acquired
Bankrupt

Every company that's ever ranked — 128 total

MOIC is measured from each company's first Setter 30 appearance to acquisition, public-market value, or the latest available valuation mark. Figures are not realized investor returns; marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices.

Total ranked

128

companies ever listed

Have exited

47

IPO, acquired, or bankrupt

Public listings

38

IPOs & direct listings

Still private

85

as of Q2 2026

Dive deeper into Setter30 Exits

Explore exits

Frequently Asked Questions

On this page, you can compare any Setter30 cohort against the S&P 500 over the same period. Based on the page's calculations, certain Setter30 cohorts have outperformed the S&P 500 on an estimated mark-to-market basis. The Setter30 is not an investable basket, and many Setter30 companies may not be purchasable or saleable at the marks shown. These figures reflect estimated company-level valuation marks from funding rounds, secondary indications, public-market values after listing, and SetterVC estimates, not realized investor returns. Valuation marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices. Past performance does not guarantee future performance.

MOIC, or Multiple on Invested Capital, is terminal value divided by entry value. A 3x MOIC means $1 grew to $3 on paper. On this page, MOIC describes hypothetical valuation change, not actual investor profit. It assumes entry at the Setter30 starting valuation and exit at the current or terminal valuation mark. It is not a target, recommendation, or indication that shares could actually be bought or sold at those prices. Valuation marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices. Past performance does not guarantee future performance.

CAGR, or Compound Annual Growth Rate, expresses total valuation change as an annualized percentage. This makes different cohorts comparable regardless of holding period. It is calculated as terminal value divided by initial value, raised to the power of one divided by years held, minus one. On this page, CAGR is based on hypothetical valuation marks, not realized investor returns. Valuation marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices. Past performance does not guarantee future performance.

Value-weighted performance weights each company by its entry valuation, so larger companies move the basket more. This is closer to how a position-sized basket would behave. Equal-weighted performance gives every company the same weight, showing the typical company experience rather than being dominated by the biggest names. The charts let you toggle between the two. In both cases, the figures are hypothetical valuation-mark calculations, not realized investor returns. Valuation marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices. Past performance does not guarantee future performance.

The S&P 500 is rebased to the same starting value, 1.0x, as the selected Setter30 cohort on the same date. This compares the hypothetical growth of one dollar in the Setter30 valuation-mark basket against one dollar in the S&P 500 over the identical period. Rebasing removes the effect of the index's prior performance and answers a single question: starting on the same day, which would have grown more? The Setter30 is not an investable basket, and many Setter30 companies may not be purchasable or saleable at the marks shown. Valuation marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices. Past performance does not guarantee future performance.

These are paper, mark-to-market figures, not realized investor returns. A private company's valuation may reflect its most recent funding round, secondary indications, or SetterVC estimates, not a price at which an investor actually bought or sold. Valuation marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices. Pre-IPO shares are illiquid and may be impossible to exit at the marked value. Transaction costs, minimum sizes, transfer restrictions, share class differences, company approval rights, and seller availability all affect what could actually be realized. Past performance does not guarantee future performance.

Earlier cohorts generally had lower entry valuations and longer holding periods, which gave private valuations more time to compound. Later cohorts often entered at elevated 2021 valuations, compressing the multiple available even for companies that performed well. These are hypothetical valuation-mark multiples, not realized investor returns. Valuation marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices. Past performance does not guarantee future performance.

Private-company valuations are tracked using disclosed funding rounds, available market data, secondary indications, and SetterVC estimates. Once a company goes public, its public-market value from SetterVC's public-stocks dataset may be used. SetterVC does not independently verify every mark, and figures may be incomplete, stale, erroneous, or revised. Private-company valuation marks may differ materially from executable secondary-sale prices.

Pre-IPO secondary positions are illiquid, so there is no guaranteed exit at any given price. The MOIC figures shown assume you could enter at the Setter30 valuation mark and exit at the current or terminal valuation mark, which may not be achievable in practice. Transaction costs, minimum sizes, transfer restrictions, share class differences, company approval rights, and the availability of buyers or sellers all affect what could actually be realized.

The inaugural Q3 2020 cohort has delivered one of the highest aggregate MOICs of any Setter30 cohort, reflecting its longer holding period and the private-market environment of 2020 and 2021. These MOIC figures are hypothetical calculations based on company-level valuation marks rather than realized investor returns. The Setter30 is not an investable basket, pre-IPO shares are illiquid, and private-company valuation marks are estimates that may be erroneous or differ materially from executable secondary-sale prices. Past performance does not guarantee future performance. Cohort-level MOIC figures are shown on the S&P comparison chart; select any starting quarter to see the basket multiple.

The largest paper gains have generally come from companies in the earliest cohorts that compounded over several years. The inaugural Q3 2020 edition included names like Airbnb, DoorDash, Robinhood, SpaceX, and Stripe. You can hover over any cohort on the charts to see individual trajectories. These are hypothetical valuation-mark gains, not realized investor returns. Valuation marks are estimates, may be erroneous, and may differ materially from executable secondary-sale prices. Past performance does not guarantee future performance.